Patrick H.T. DoyleIf Pavlov tested his cat he would have failed.
About This Quote
The behaviorist Ivan Pavlov is famous for his experiments with dogs, but his research on the conditioned response is also important to understanding how companies can use marketers to create customer habits. He found that if he played a bell before feeding his dogs, they would salivate when they heard it. He called this reflexive behavior “conditioned reflex” because it was something they did automatically, even in the absence of the stimulus that had originally caused it. Pavlov’s experiments on conditioning are often used in marketing today. For example, you might read an article about a new product and then be automatically reminded of what you want. If you purchase the product through your cell phone, you might receive a text message from your retailer reminding you to pick up your order at the store.
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